OPPOSITION WEIGHS IN ON VW AD CAMPAIGN

ed bartlett1

Mr. Bartlett urged the Minister of Tourism to move swiftly in reorienting marketing strategies to maximize the positive effects of the multi-million dollar VW Ad campaign

Opposition Spokesman for Tourism and former Minister, Mr. Edmund Bartlett said today that he and Opposition Leader and former Prime Minister Andrew Holness view positively one of the Volkwagen’s 2013 Superbowl ads focused entirely on a happy theme buttressed by a man with a Jamaican accent. The ad campaign Mr. Bartlett says is a perfect illustration of Jamaican culture’s global reach and our uncharacteristic penchant to be happy even in challenging situations.

This Mr. Bartlett says is underlined by the fact that Jamaica consistently ranks high on global happiness indices. He pointed out that with brand Jamaica showcased so prominently as a “happy” destination, we will only grow stronger and better.

Mr. Bartlett urged the Minister of Tourism, Dr. Wykeham McNeill to move swiftly in reorienting marketing strategies to maximize the positive effects of the multi-million dollar VW Ad campaign and as such bring more tourists to our shores.

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5 Comments

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5 responses to “OPPOSITION WEIGHS IN ON VW AD CAMPAIGN

  1. really shocking….this is utter nonsense delano.

  2. I agree with Bartlett – we should use every opportunity to maximize on the worldwide discussion taking place. I think he would have.

  3. A 30 second Superbowl ad costs U$3.5M. This 60 second ad does as much for Jamaica as for VW, so we are getting 1/2 of this spot for free. That’s a U$3.5M (J$329M) subsidy. We should be all over this and making darned sure it does not go to waste.

  4. Noel Richards

    The ad is funny and quaint, I like it, but Jamaicans need to grow up and the policy makers should do better than continually try to distract Jamaicans with rubbish. The so called “Brand Jamaica” does nothing to make Jamaica better for Jamaicans. Why does anyone think this will make a difference when the movie Cool Runnings did nothing. It’s time to get real, find out how the world financial system is really set up, who controls it and how to use it for Jamaica’s benefit. Until then you will continue to chase your own tails (figuratively speaking), as Jamaica deteriorates exponentially.

  5. They say terrible things about us…*silence* They copy our accent in a harmless advertisement..UPROAR!!!!!!!!!

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